Onsite SEO is the practise of optimising both the website code and page content for keyword searches relevant to your website’s purpose. A part of SEO is also ensuring the semantics of your site are logical and relevant so that the search algorithms of Google and other major search engines have the best chance of understanding what your site is about and can therefore deliver your pages where relevant to the keyword search.
At BusyWeb, when constructing any website for a client, as part of the process we carry out general optimisation of code, microdata and rich snippet markup where appropriate and create a semantically logical DOM when building your website’s pages and entering your content.
Everything that happens on the Internet that links back to your website affects your off-site SEO.
Effective back-links from other websites, blogs and online media are assets that can improve the relevance of your website in search. The importance of the site linking back to you is also relevant. A link from an external website to your site is a vote for your website.
As the quantity of external references to your website grows, more and more importance is attached to your website, and in turn, you achieve better visibility in organic search engine results.
Be wary of promises like “We can get you to number 1 in Google” - really?
Most likely, a claim such as that will be a lead in to a PAID online advertising campaign like “Pay Per Click" with a large budget per keyword. This is online marketing, not organic SEO.
However, a budget, however modest, for paid online marketing can assist organic SEO over time, please refer to our Online Marketing section.
BusyWeb has been practising organic SEO since the early days of the web. Today it’s a complex process that takes time.
At BusyWeb we make no guarantees, no web developer or SEO expert can, because web developers don’t control the search algorithms of the major search engines and they change from time to time.
What we do is remain aware of updates and give your website the best chance of ranking well against your competition in organic search results for your chosen key phrases.
That is the only guarantee that any SEO professional can give you for organic unpaid search results. We are pleased however that many of our customers continue to rank well in comparison to their competition for specific keyword searches.